Travis Scott‘s first seven European shows of his current Circus Maximus Tour have earned him a healthy paycheck — one eight figures big.
Billboard, citing data from Live Nation, reports that Travis has grossed $23 million over the seven dates, which began on June 28 at GelreDome in Anthem, Netherlands and included the superstar’s biggest headlining show thus far, a July 11 gig at London’s 48,000 seat Tottenham Hotspur Stadium.
That London show grossed $6.6 million, and broke the stadium’s merch record.
Scott’s trek continues with a show in Cologne, Germany on Saturday (July 20), followed by dates in Milan, Frankfurt, Madrid, and a tour-capping three nights at Lisbon’s 20,100-seat MEO Arena.
Being on tour hasn’t stopped Scott’s multi-media onslaught, as he and Ken Griffey Jr. recently teased a collaboration with Nike’s baseball and softball sub-brand, for which a new trailer has now dropped.
On Thursday (July 11), the Texas native appeared in a Nike Diamond commercial alongside the Seattle Mariners legend.
In the video, Scott can be seen batting in an empty arena at night before the retired outfielder offers him some advice: “Your form isn’t bad, but you want to know the key? You got to step up to the plate believing you can hit.”
In late February, Travis Scott released a line of baseball cleats in partnership with Jordan exclusively for those participating in his annual Cactus Jack HBCU Classic game. Two shoes took on two different arrangements, both in tune with La Flame’s signature white, brown, tan and orange colorways.
Earlier that month, he added a sports stadium to his seemingly endless list of corporate tie-ins as his Cacti hard seltzer brand secured naming rights to the venue formerly known as Ballpark Of The Palm Beaches.
The stadium, located in Florida’s West Palm Beach, is used for spring training by Major League Baseball’s Houston Astros and Washington Nationals. According to the Houston Chronicle, the deal was made with both teams. As a result, the 8,000-seat ballpark is now known as CACTI Park Of The Palm Beaches.
“With the official U.S. launch of Cacti coming, I am psyched to be partnering with the Houston Astros and the Washington Nationals for Cacti Park of the Palm Beaches,” the rapper said in a statement.
