There are currently three separate applications over the name that Hugo is disputing: one for streaming music, the second for music videos and other content, and a third covering live performances. According to the legal paperwork, Pharrell filed for ownership in 2022 under his PW IP Holdings LLC.

Elsewhere in the case, Hugo’s attorneys said they’ve “repeatedly” contacted Pharrell’s team about the problem. They also noted that the Louis Vuitton designer’s company has insisted on “onerous business terms” that would deprive Hugo of proper control and compensation without specifying the exact terms.

Chad Hugo’s team is proposing that the three aforementioned trademarks be amended to make him 50% co-owner or to name the General Partnership as owner in place of Pharrell.