Jennifer Aniston’s Haircare Brand Launches Dog Shampoo to Give Pets the Star’s ‘Soft, Shiny’ Hair (Exclusive)

Jennifer Aniston’s haircare brand, LolaVie, is adding canines to its clientele.

On Nov. 20, LolaVie launched its Puppy Love Dog Shampoo, the brand’s first product for pets. Aniston, the founder of LolaVie, introduced the haircare brand in 2021 after working on the project for “quite a long time.”

“How can we give hair that is really damaged and goes through the wear and tear that mine has gone through nourishment?” Aniston told PEOPLE in 2021 about the vision for the brand. “That’s what we focused on we were all very particular about. It just had to be absolutely perfect.”

Now, LolaVie is extending that drive for perfection to pet products. In an exclusive statement to PEOPLE, Anstion shared why she brought the same attention to LolaVie’s dog shampoo as she did to the brand’s products for pet parents.

“I’ve always believed that pets deserve the same care and attention as we give ourselves, and Puppy Love Dog Shampoo brings that philosophy to life. It’s a product that pampers dogs, leaving their coats soft, shiny, and healthy,” Aniston shared.

“Plus, it’s such a joy knowing that with every purchase, we’re helping animals in need through The Clydeo Fund. It’s not just about great grooming — it’s also about giving back.” The Morning Show star added about Puppy Love Dog Shampoo’s charitable element.

As Aniston noted, 100 percent of the profit from Puppy Love Dog Shampoo sales will go to The Clydeo Fund, Aniston’s charitable fund that supports animal rescue and rehabilitation.

According to Lolavie, the brand’s new Puppy Love Dog Shampoo is “infused with coconut, probiotic peptides, and colloidal oats, featuring a naturally derived, pH-balanced formula that leaves your dog’s coat soft, shiny, and irresistibly fragrant.” The shampoo’s fragrance is described as having citrus and herbal notes. The new Lolavie offering is available for $32 at LolaVie.com and the LolaVie app.

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Puppy Love Dog Shampoo isn’t Aniston’s only product supporting pups. The Friends alum’s debut children’s book, Clydeo Takes a Bite Out of Life, hit bookstores on Oct. 1. The book follows Clydeo, a character inspired by Aniston’s real-life rescue pup Clyde, on his adventures.